ByteDance has been leveraging its userbase of 1.5 billion to expand into multiple verticals and the latest is the search engine market, with the launch of Toutiao Search on 28 Feb. This puts ByteDance head-to-head with Chinese search engine giant, Baidu, and it's likely that the search giant will have to put more effort into fending off ByteDance's approach to recapture advertising market share.
